Global Leader of Communications Measurement, Adobe Systems
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Jennifer drives the communications measurement strategy to help uncover meaningful PR and social insights that impact business decisions for Adobe’s brand, Digital Media, Digital Marketing, and Document Services verticals. Prior to her current role she was the lead social media insights researcher at Adobe and Dell. Her previous professional experience also includes market research and data science. She holds a Ph.D. in Social Psychology from Purdue University with a focus on attitudes and persuasion.