Rayna de Lange, CEO of DeLange Analytics, an independent research and analysis agency, is an entrepreneur, consultant and analytical mind. Prior to setting up her own company, specialised in integrated analysis of communications, Rayna was one of the founders of Perceptica Media Analytics and head of the global media evaluation business of A Data Pro. She is an author and mentor of numerous business strategies and projects in the media intelligence field worldwide. Rayna has been actively working to help the industry advance as a Chair of AMEC’s College and Education group, a member of AMEC’s European Chapter and the Social Media Measurement group. Rayna has also been a guest lecturer on communications measurement and evaluation in several universities.