Senior Vice President, Edelman Intelligence
Matt leads EI’s Business Science and Analytics offering, which leverages predictive analytics and big data to link clients’ earned, paid, and owned communications environments to business outcomes. This includes measuring both the long and short-term impact of different communications investments to achieve growth. Matt brings Edelman capabilities in big data analytics, marketing mix modeling, purchase funnel, digital attribution, and stock volatility analytics, among others.
Most of Matt’s 18 year analytics career has been leading Accenture’s Applied Intelligence practice, and most recently with Analytic Partners. Matt has worked with top brands and advertisers to develop analytics solutions that fuel growth, including AT&T, Apple, Microsoft, Target, Taco Bell, Crate & Barrel, Colgate, and Revlon.
Matt holds his B.S. in Economics and Finance from the University of Illinois, MA from Johns Hopkins University and was a former PhD candidate at Georgetown.