Emma is Director of Marketing and Advancement at Loughborough University, overseeing communications, marketing, recruitment, web and digital, widening participation, international and fundraising and development.

She started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997.

A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web.

Emma holds an MBA and various PR, marketing and management qualifications. She is the Chartered Institute of Public Relations President 2019.