Workshop A

Mapping the Road to Maturity: Measuring value at all 7 units of analysis

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WORKSHOP A

The panel will review research related to Communications Measurement Maturity including updated results from AMEC’s Measurement Maturity Mapper (M3)

Panel:
Fraser Likely, President, PR/Communication Performance
Moderator: Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn