PROGRAMME

Workshop A – Morovia Room

Mapping the Road to Maturity: Measuring value at all 7 units of analysis

The panel will review research related to Communications Measurement Maturity including updated results from AMEC’s Measurement Maturity Mapper (M3)

Panel:
Fraser Likely, President, PR/Communication Performance
Moderator: Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn

Workshop B – Bohemia Room

Developing your Data Stack: Finding and delivering data that matters

The panel will explain strategy and the importance of building your data stack to yield better insights.

Panel:
Vladimir Petkov, Chief Technology Officer, A Data Pro
Matt Sato, Senior Vice President, Edelman Intelligence
Kasper Hülsen, Chief Commercial Officer, Infomedia A/S
Moderator: Sylvie Harton, Vice President, West Media

Workshop E – Morovia Room

Audit and Action: Developing successful programmes across PESO

The panel will provide examples of auditing and the development of effective PESO programs

Panel:
Alex Judd, GCore Business Director, Grayling
Patrik Schober, Chairman, APRA
Moderator: Barbara Bassi, Barbara Bassi Consulting

Workshop F – Bohemia Room

Measuring Up: Using data to quantify the value of marketing communications

The speakers will provide insights on using data to impact marketing communications and an Investor’s Perspective: Aligning Marketing Metrics to Business Outcomes

Panel:
Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics, Warschawski
Moderator: Deb Camden, President, Communication Dividend

Workshop G – Morovia Room

Profile of the future comms team

Presenter: Claire Pimm, Deputy Director of priority campaigns, insight and evaluation , Prime Minister’s Office and Cabinet Office Communications, Government Communications Service, UK Government.
Moderator: Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd, India

Workshop H – Bohemia Room

Best Practices: How to operationalize AMEC resources

The panel will share how they have used AMEC resources to develop business and prove value to stakeholders

Panel:
Jesper Andersen, Strategy and insights advisor, Quantum PR Measurement
Gemma Moroney, Head of Insight & Strategy, Mischief PR
Moderator: Magdalena Horanska, CEO, NEWTON Media

Workshop I – Morovia Room

So What? Now What? – Leveraging young professional thinking into business development

In this workshop AMEC Young Leaders will share how they are impacting business development within their company by asking questions and improving the existing norms to make business better.

Panel:
Orla Graham, Senior Client Insights Manager, Cision
Caroline Wright, Account Director, TRUE Global Intelligence, FleishmanHillard Fishburn
Aldo Vietri, Regional Operations Manager, GlobalNews Group
Moderator: Jeremy Bernier, Head of Partners & Alliances, Talkwalker

Workshop J – Bohemia Room

Algorithms Alone Fail To Show Insight: Natural language processing (NLP) and empathy add insight to measurement

Panel:
Natasha Kennedy, Global Managing Director, TRUE Global Intelligence
Steffen Egelund, CEO, Mediatrack Pte
Moderator: Todd Grossman, CEO Americas, Talkwalker

Workshop K – Morovia Room

Copyright: Data Fair Use and Changing the Internet Rules – Morovia Room

The speakers will explain the copyright landscape and the implications for earned media

Panel:
Christophe Dickes, Global Copyright Director, Kantar
Jerry Ward, CEO, Pressdata
Moderator: Maya Koleva, Head of Research & Insight, Commetric

Workshop L – Bohemia Room

Online Hate Speech: Definition, Measurement & Regulation – Bohemia Room

The panel will explore hate speech and fake news through research and online implications to analysis.

Panel:
Sophia Karakeva, CMO, DataScouting
Stavros Vologiannidis, Founder, DataScouting and Professor, Technological Educational Institute of Central Macedonia
Tina McCorkindale, CEO, Institute of Public Relations
Moderator: Francois van Dyk, Head of Operations, Ornico

Workshop M – Morovia Room

The Evolution of Measurement: From analysing the past to defining the future

The panel will explore the customer journey and how to build customer profiles that drive impact to communications

Jonny Bentwood, Global Head of Data & Analytics, GOLIN
Nicole Moreo, Senior Vice President, Analytics, Ketchum
Moderator: Nadin Vernon, Strategy Consultant, PRIME Research – a Cision company

Workshop N – Bohemia Room

Thought Leadership: Augmenting your brand in the marketplace

Panel:
Rick Gutteridge, Co-Owner and Managing Director, Smoking Gun
Ann-Sofie Krol, CEO & Co-Founder, ByBrick Insight#
Moderator: Leslie Stefanik: Vice President, Marketing PublicRelay

Workshop O – Morovia Room

Best Practices: Tips to Building Value Based Measurement Programs

The speakers will share their best practices and insights on developing expansive measurement programs

Panel:
Jan Janzen, Head of Analysis & Consulting, Argus Data Insights
Raina Lazarova, COO, Ruepoint Media
Alena Zachova, Head of Social Media, NEWTON Media Czech
Moderator: Allison Spray, Director of Data & Insights, Hill+Knowlton Strategies

Workshop P – Bohemia Room

Design and Distribution: Product Design and development for the visual metric market

The speakers will share their best practices on how the market is demanding more visual impact and expansive distribution beyond traditional channels

Panel:
Carlos Diaz, General Manager, Globalnews Group
Stella Bayles, Co-Founder, CoverageBook
Moderator: Mary Elizabeth Germaine, Partner/Managing Director, Global Analytics, Ketchum